Start your season off strong with our #ShopADK promotion 

We're excited to launch our 2024 #ShopADK campaign, emphasizing the importance of supporting local businesses in the Adirondacks, especially during the holiday season.

The #ShopADK holiday campaign will focus on:

• Supporting community-based holiday shopping events organized by our regional partners.
• Encouraging the practice of shopping locally to strengthen our communities.
• Showcasing the unique variety of one-of-a-kind gifts and experiences available in the area this holiday season.

Get started:

Here are some free tools to help you promote your holiday specials, events, activities, and packages:

#ShopADK Toolkit

Make the most of our #ShopADK Toolkit to showcase your holiday shopping activities! Inside, you’ll find links to submit your business information for our seasonal #ShopADK campaign, plus free resources like social graphics, customizable flyers, logos, and more. Let’s make a big impact together by encouraging people to shop small and support Adirondack businesses.

View the #ShopADK Toolkit

Add Your Winter and Holiday Events to the Calendar

Make it easy for travelers to discover your events by adding them to our calendar! Whether you’re hosting live music or special holiday events, be sure to submit your details.

Submit your events

Promote Your Packages and Promotions

Let us help spread the word about your winter promotions! In 2024, ROOST launched a new tool for lodging, restaurants, and attractions to promote packages, deals, or discounts as part of our seasonal campaigns. Fill in the simple form and we’ll amplify your local offers in our marketing efforts.

Share your packages and special offers

The best things in life are old, loved, and reused!

Come shop our antique mall, flea market, and extra vendors selling treasures from their trunks! 

Want to sell your junk from your trunk? Register to be a vendor here: $10 to set up and sell from your trunk, $20 for double parking spot with trailer.

Movie Night at the Lodge at Schroon Lake

Gather your friends and family for a PG-rated spooky classic that’s fun for all ages. Cozy up with warm blankets, enjoy fresh popcorn, delicious snacks, and sip on hot cocoa or cider as you watch the big screen come alive. Don’t forget to dress warmly and bring your Halloween spirit—this is a night of fall fun you won’t want to miss

Event Details:

• Event Date: Sunday October 27th 

• Time: 6pm

• Location: The Front Lawn

Event Highlights:

• Family Friendly Movie (PG rating)

• Warm Seasonal Drinks

• Freshly Popped Popcorn

• Festive Snacks

• Cold Drinks

UCI Mountain Bike World Series Returns to Lake Placid

October 3-5, 2025

Lake Placid's legacy of world-class sporting competition continues as the region welcomes the WHOOP UCI Mountain Bike World Series back for its second year. This year, racers will compete in both downhill and cross-country World Cup races! These high-adrenaline competitions will be a thrill for spectators, featuring the top male and female mountain bike riders from around the world. Learn more and get your tickets!

To learn more and plan your UCI visit, click here.

Schedule of events

A complete schedule of events will be released closer to the event. Check back for updates and announcements!

Lake Placid will once again be the only U.S. stop on the 2025 WHOOP UCI Mountain Bike World Series tour and one of just seven locations to host both Downhill and Cross-country racing during the same weekend. Don't miss this incredible opportunity too witness the best in mountain biking set against a beautiful backdrop of Adirondack fall foliage!

Early Avian Migrants Birding Walk

Wednesday, May 3rd – 9am

Join local birder, Charlotte Demers, to look for our early arriving avian migrants. Depending on trail conditions we will either walk along Rich Lake Marsh on the private Huntington Wildlife Forest or explore the trails at the AIC to see which resident and migrant birds are in the area. Walk is an easy ramble of about 1.5 miles and will be great for beginning birders. We will meet at 1:00 pm at the AIC. Plan on 3 hrs of slow birding. Registration required. Email shample@esf.edu to register or use the following link: https://forms.gle/x9uhTFcTD4Q5RaCp8

Fall Fest at the Lodge at Schroon Lake

Get ready for a day of fall fun and creativity at our Community Pumpkin Carving Day! Join us on Sunday, October 20th at the Pavilion Lawn, for an exciting event filled with festive activities for all ages.

Event Highlights:

• Pumpkin Carving Contest: Show off your carving skills and enter our pumpkin carving contest for a chance to win a $100 Amazon gift card! Judging will take place at 4:30 PM, and all pumpkins will be displayed on the wall with twinkling lights until Halloween!

• Pumpkins and Caramel Apples: Pick up your pumpkin and enjoy a delicious caramel apple, both provided for free! We’ve partnered with a local farm to bring you the best pumpkins in the area.

• Apple "Bobbing": Try your hand at our apple "bobbing" station for some classic fall fun.

• Kids' Corner: Little ones can join in the fun with mini pumpkins and painting supplies to create their own masterpieces.

• S’mores and Campfires: Cozy up by the campfire and make s’mores with Reese's pumpkins and orange marshmallows.

• Seasonal Drinks: Enjoy our special Cinnamon Apple Moscow Mules from our portable bar or beer truck. We’ll also have a station with non-alcoholic drinks like hot cocoa and hot cider to keep you warm.

• Music and Atmosphere: The pavilion lawn will be set up with high tops and picnic tables, perfect for enjoying the fall weather. Music will fill the air with your favorite fall and spooky tunes.

Don’t miss out on this family-friendly event! Come carve, create, and celebrate the season with us at The Lodge at Schroon Lake. We can’t wait to see you there!

POWERFUL WOMEN: VOICES, SONGS AND MUSIC- Celebrating groups and individuals who add to the diverse fabric of Adirondack music

This year, in celebration of bringing 50 years of live music to Schroon Lake, we honor the POWERFUL WOMEN: VOICES, SONGS AND MUSIC- Celebrating groups and individuals who add to the diverse fabric of Adirondack music Come join us for our Annual Adirondack Music Folk Festival!  Enjoy music, vendors, food trucks and more!!!

 Performance by:

• MAEVE GILCHRIST- Incredible virtuoso singer/songwriter/ composer and Celtic harpist, fresh from touring with Rhiannon Giddens  and her Silk Road group. Extraordinary musicianship!
• PEGGY LYNN- singer/songwriter/guitarist/member of Jamcrackers/educator/author and Schroon Lake favorite. No Folk Fest devoted to Powerful Women of the Adirondacks could ever be presented without Peggy!
• QUICKSTEP- JOHN, TRISH AND MARK- LONG-TIME SCHROON FAVORITES WITH MUSIC AND DANCE PRESENTATION "WOMEN IN THE ADIRONDACKS, PAST AND PRESENT."
• COLLEEN CLEVELAND- Legendary solo balladeer with historic roots in the north country.-
• ANNIE AND THE HEDONISTS- Powerhouse vocals that bring to mind the great blues women of the 1940’s and 50’s.
• SARA MILONOVICH AND DAISY CUTTER- Schroon favorite singer/songwriter/ fiddler Sara returns with her great band.

As always this event is FREE!!

Pine Cone Mercantile presents another "Art on the Porch" featuring the watercolor botanicals of local artist Shelly Valachovic. 

The Opening Reception on Friday, October 12 from 5-7pm is open to the public. Works will be on display and available for purchase from October 12-20.

Winter fun at the Newcomb Sledding Party

Experience a delightful winter celebration at Lilbern Yandon Rec Field and Sledding Hill, located by the Ice Skating Rink in Newcomb! This exciting sledding party is proudly sponsored by the Newcomb Youth Commission.

Date: January 19, 2025

Time: 4 -7 p.m.

Highlights of the event include:

• Sledding Fun: Bring your own sled and glide down the snowy slopes for an exhilarating winter adventure. Whether you're a sledding pro or a first-timer, everyone is welcome to partake in the frosty festivities.

• Hot Dogs and Hot Cocoa: Warm up with complimentary hot dogs and steaming hot cocoa provided by the Newcomb Youth Commission. It's the perfect way to refuel and keep the winter chill at bay.

This family-friendly event promises a day filled with laughter, joy, and the magic of winter. Don't miss out on the chance to create cherished memories with your loved ones. Bundle up, bring your sled, and let's make this winter's day one to remember!

Behaviors of the Bark Eater: The Pecking Patterns of the Adirondack Woodpecker

Join us for a guided walk along our beautiful Rich Lake Trail every Wednesday and Saturday at 1pm throughout the summer until August 17th. The Rich Lake trail is an easy 0.7-mile loop that winds through various habitats, including a raised boardwalk through a cedar swamp, and offers views of the Goodnow Fire Tower.