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The Adirondack Hub – adventure, history, relaxation

A legacy of mountain life thrives beneath the Adirondacks’ towering pines. Visiting our towns feels like stepping back in time in the most refreshingly nostalgic way. Tucked among lakes and peaks is a collection of communities that honor their Adirondack roots, from the legacy of logging and frontier life to the cozy charm of Main Streets, historic Great Camps, and the region’s vast tracts of public land. This is the center of all things Adirondack, where laid-back small-town living sets the pace and adventures come first.

The Adirondack Hub is your go-to jumping-off point for exploring the region all year long. The six towns, Minerva, Newcomb, North Hudson, Schroon Lake, Indian Lake, and Long Lake, dot scenic routes that serve up jaw-dropping views of lakes, mountains, and forests. Forget billboards; here, you’ll spot those classic brown-and-yellow signs pointing to trailheads, campgrounds, and boat launches. Follow them to serene ponds, or take on the High Peaks if you’re feeling bold. On the water, boating is woven into everyday life. One day you’re gliding past loons, the next you’re racing across the lake with friends. Adventure or relaxation, whatever you’re after, the Adirondack Hub is the perfect place to dive in, soak it all up, and experience where history, nature, and community meet.

Branding Guidelines

Through the implementation of the new brand, the goal is to create a unique image in the minds of our travelers and ultimately help differentiate the Adirondack Hub from other destinations. As part of this implementation process, businesses and organizations are encouraged to use the brand mark to promote their establishment as part of the overarching Adirondack Hub brand. However, to maintain a strong and effective identity means that the brand elements must be presented in a consistent manner.

Adirondack Hub Brand Book

Adirondack Hub Brand Images

 

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